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Members of Active, Jersey's biggest sports and leisure club, can now access a range of services online with the launch of a new website.

The site www.active.je has been redesigned to make it easier for users of the sports centres at Fort Regent, Les Quennevais and Springfield to search for information on classes and events using a range of different criteria - by type, venue, activity and instructor. They will also be able to view class timetables and check availability in real time.

David Bisson, the Head of Operations for the Sport and Leisure Division, said they had been working with local marketing, design and online specialists The Idea Works to make all their membership, customer services and booking information available on a new dedicated website.

"This is a big step forward for Active as, by moving all our customer services online, we can provide instant updates about class times, events, cancellations and availability. It gives our clients much easier access to a whole range of information they would previously have only got through brochures," he said.

Mr Bisson explained that the redesign and launch of the new Active website would reduce the amount of paper-based information being produced, resulting in a small budget saving, whilst providing an improved and more efficient service.

"It means users can find the latest, most up-to-date information, rather than having to sift through the entire class timetable lists, and gives them what they want, when they want it," said Mr Bisson.

"We already know from the success of our online arts booking system that many customers prefer this means of communication and since the dedicated www.active.je site launched last week we've seen a huge increase in the number of hits and time spent on the site," he added.

The new website also has a big emphasis on 'Pay & Play', which encourages non-members to use the sports arena and court facilities for activities such as five-a-side football, badminton and volleyball, together with details of Active's new swim school.

In addition, there is a regular blog containing a range of articles and tips on health, diet and fitness as well as full information on concert and event listings which can be previewed and booked online.

Martyn Aubert, creative director of The Idea Works, said: "As Active's long term partners, we've worked with them to develop the brand and to design and produce a range of brochures, adverts and other promotional material for the print media, but are excited at the opportunities afforded by the move to online, especially the chance to further improve the customer offering via the website and through continued use of social media." 
Active was set up in October 1999 to encourage Islanders to use the sports facilities operated by Education, Sport and Culture on a regular basis, to provide good value and increase participation across a range of activities.

Membership of Active entitles members to unlimited use of three fully equipped gyms, swimming pools, sauna and steam rooms and access to over 80 exercise and fitness classes.

Currently, there are over 5,000 registered members and, over the years, the Active scheme has introduced a number of initiatives, such as exercise referral, crèche facilities and reduced rates for special interest groups. It also offers free use of its facilities to schools.

Written by Active at 12:13

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