Members of Active, Jersey's biggest sports and leisure club, can
now access a range of services online with the launch of a new
The site www.active.je has been redesigned to make it easier for
users of the sports centres at Fort Regent, Les Quennevais and
Springfield to search for information on classes and events using a
range of different criteria - by type, venue, activity and
instructor. They will also be able to view class timetables and
check availability in real time.
David Bisson, the Head of Operations for the Sport and Leisure
Division, said they had been working with local marketing, design
and online specialists The Idea Works to make all their membership,
customer services and booking information available on a new
"This is a big step forward for Active as, by moving all our
customer services online, we can provide instant updates about
class times, events, cancellations and availability. It gives our
clients much easier access to a whole range of information they
would previously have only got through brochures," he said.
Mr Bisson explained that the redesign and launch of the new Active
website would reduce the amount of paper-based information being
produced, resulting in a small budget saving, whilst providing an
improved and more efficient service.
"It means users can find the latest, most up-to-date information,
rather than having to sift through the entire class timetable
lists, and gives them what they want, when they want it," said Mr
"We already know from the success of our online arts booking
system that many customers prefer this means of communication and
since the dedicated www.active.je site launched last week we've
seen a huge increase in the number of hits and time spent on the
site," he added.
The new website also has a big emphasis on 'Pay & Play', which
encourages non-members to use the sports arena and court facilities
for activities such as five-a-side football, badminton and
volleyball, together with details of Active's new swim
In addition, there is a regular blog containing a range of
articles and tips on health, diet and fitness as well as full
information on concert and event listings which can be previewed
and booked online.
Martyn Aubert, creative director of The Idea Works, said: "As
Active's long term partners, we've worked with them to develop the
brand and to design and produce a range of brochures, adverts and
other promotional material for the print media, but are excited at
the opportunities afforded by the move to online, especially the
chance to further improve the customer offering via the website and
through continued use of social media."
Active was set up in October 1999 to encourage Islanders to use
the sports facilities operated by Education, Sport and Culture on a
regular basis, to provide good value and increase participation
across a range of activities.
Membership of Active entitles members to unlimited use of three
fully equipped gyms, swimming pools, sauna and steam rooms and
access to over 80 exercise and fitness classes.
Currently, there are over 5,000 registered members and, over the
years, the Active scheme has introduced a number of initiatives,
such as exercise referral, crèche facilities and reduced rates for
special interest groups. It also offers free use of its facilities