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47% Increase in active.je traffic

Over 91,000 visits to the website in 2013 went to the class timetables page, which is an increase of 33% since 2012.  This page is regularly updated.

Throughout 2013 Active.je has seen a significant increase of 47% in visitor numbers.

These results were due to Increasing awareness about the service the website offers, in terms of class times and contact information, and the continued habitual use by Active's regular customers.

A total increase of 87% has been realized to Active's venue pages where Fort Regent, Les Quennevais & Springfield sports centres can be selected for information relevant to each particular centre. The largest increase was to the Fort Regent page which has seen an increase of 117% in traffic since 2012. The Les Quennevais and Springfield pages have also seen an increase of 64% and 66% respectively.

The success of Active's marketing effort is indicated by the fact that 46% of visitors went directly to the website in 2013. This demonstrates an increase not only in brand awareness, but that Active customer's view the site as a central point of information for class times and facilities. This is a 15% increase since 2012.

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The number of visits to the website using mobile devices is the most notable increase (113% increase since 2012) in traffic, and accounts for a total of 37% of visits to the website  in 2013. This demonstrates a desire from customers to access information about Active while on the move, particularly the centre opening times and class timetables.

Responding to this directive from its customer base, Active will begin to make steps towards developing the website to be 'responsive' in 2014.

The benefits of a 'responsive' website is that it adjusts to the size of the device it is being viewed on, from mobile phone to large desktop display, therefore making the information on the website more accessible from any device with an internet connection.

"It has always been our intention to increase communication with our members via online media, but the growth we are seeing has been remarkable", said Barclay Harvey, ESC-Sports Division Manager.

"We will be continuing to develop our online strategy, providing our customers with up to the minute class timetables and other sport and venue information that they can view anywhere anytime on any device," Mr Harvey added.

Written by Colin Stanier at 00:00

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