Over 91,000 visits to the website in 2013 went
to the class timetables page, which is an increase of 33% since
2012. This page is regularly updated.
Throughout 2013 Active.je has seen
a significant increase of 47% in visitor numbers.
These results were due to Increasing awareness
about the service the website offers, in terms of class times and
contact information, and the continued habitual use by Active's
A total increase of 87% has been realized to
Active's venue pages where Fort Regent, Les Quennevais &
Springfield sports centres can be selected for
information relevant to each particular centre. The largest
increase was to the Fort Regent page which has seen an increase of
117% in traffic since 2012. The Les Quennevais and Springfield
pages have also seen an increase of 64% and 66% respectively.
The success of Active's marketing effort is
indicated by the fact that 46% of visitors went directly to the
website in 2013. This demonstrates an increase not only in brand
awareness, but that Active customer's view the site as a central
point of information for class times and facilities. This is a 15%
increase since 2012.
The number of visits to the website using
mobile devices is the most notable increase (113% increase since
2012) in traffic, and accounts for a total of 37% of visits to the
website in 2013. This demonstrates a desire from customers to
access information about Active while on the move, particularly the
centre opening times and class timetables.
Responding to this directive from its customer
base, Active will begin to make steps towards developing the
website to be 'responsive' in 2014.
The benefits of a 'responsive' website is that
it adjusts to the size of the device it is being viewed on, from
mobile phone to large desktop display, therefore making the
information on the website more accessible from any device with an
"It has always been our intention to
increase communication with our members via online media, but the
growth we are seeing has been remarkable", said Barclay
Harvey, ESC-Sports Division Manager.
"We will be continuing to develop our
online strategy, providing our customers with up to the minute
class timetables and other sport and venue information that they
can view anywhere anytime on any device," Mr Harvey added.